Andrina Darja

Movers and Shakers

MOVERS AND SHAKERS - 

THE POSTINDUSTRIAL DESIGN FESTIVAL


INTRO: The year 2014-2015 saw the HyperWerk Institute of Post Industrial Design celebrate uncertainty as an opportunity and a basis for action and so served as the starting point of the final year examination curriculum.


CHALLENGE: As Art Director, it was my task to present the artworks created throughout the year in an exhibition. I gathered a team, realized a scenographic concept, established a mediation strategy and formulated an event program with the team to be implemented over the course of the year. The challenge was to combine the very different elements of the event into a holistic form. 


STRATEGY: creating a vibe through various activities such as workshops and talks.


An exhibition heightened to a festival. A meeting room conceived from an exhibition area.

During the festival week, various presentations and workshops were held. These as well as the closing ceremony took place inside the showroom.


UNCERTAINTY IS OUR GAME, THE WATERS WE SAIL ON.

- QUOTE DIPLOMA ADENDUM 

Tables were built as displays for the exhibits. With a few cuts, all parts of the table were made from two large wooden plates. The simple design enabled fast production and the material was reused after the exhibition. At the closing event, the exhibition furniture was soon converted into three long tables, on which the festivities were concluded. 

CRAFTING AN EXHIBITION WITH A SUSTAINABLE DESIGN APPROACH

CREATE COMMUNITY NOW: Within a few hours the setup of the festival was changed into a dining hall where we hosted a farewell ceremony for the graduates and a welcome party  for the new students all in one. 

Instead of organizing a monotone graduation show we created a festival to foster connections amongst likeminded creatives. Hopefully these realations transfer into beautiful collaborations for even more positindustrial design.


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